Show Off Full Cup Nursing Bra - Ivory
Award-winning wirefree nursing bra for large busts — named best wireless by The New York Times
Find My Size
Where are you in your journey?
This shapes your sizing recommendation.
Which trimester are you in?
This helps us account for how much your body is still likely to change.
What is your current bra size?
Even if it doesn't fit quite right — we'll use this as our starting point.
Band CupLet's get you fitted properly
Get expert help by email
Bra fitting is part science, part feel — and when your body is changing (pregnancy, postpartum, post-nursing) it can be tricky to figure out alone. Send us a few details and one of our Fit Specialists will email you back with a personalised size recommendation. It's free, no pressure to buy.
How does the band fit?
Honest answers give us the most accurate size.
How does the cup fit?
No gaps, no spillage — you know what we mean.
Your recommended size
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BRA FEATURES
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Wireless Comfort
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Cotton Lined
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Full Bust Friendly
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Award Winner
stage guide
Show Off is Hotmilk's longest-standing nursing bra — loved for a reason. Full-coverage cotton-lined cups, A-frame nursing access and a flexible wirefree underbust band move comfortably with you from pregnancy to postpartum, giving easy breastfeeding access without a rigid wire, from D to H cup. Buttery-soft comfort that generations of mums keep coming back for.
Key Benefits
- Support Level: Medium — the perfect balance of comfort and support for everyday
- Cup Style: Full coverage soft cup, unpadded with soft cotton lining
- Sizes: Bands 32, 34, 36, 38, 40, 42 | Cups D, DD, E, F, FF, G, GG, H
- Colour: Ivory- A classic, warm white with soft yellow undertones — pure, luminous and timelessly elegant
- Straps: Fully adjustable | Narrow 12mm strap width | Wider 18mm on larger sizes from 32F/34E/36DD/38D
- Band: 6-hook back closure | +8cm band extension | Narrow 2-row height | Wider 3-row on larger sizes 32DD/34D/36D/38D+
- Nursing Clips: Traditional clips — open easily with one hand
- Nursing Access: A-frame for discreet support and coverage
- Fabric: Nylon, elastane, rayon, cotton — silky soft under clothing
- Certification: Oeko-Tex® Standard 100 certified fabrics and trims
Who is this bra for?
Designed for breastfeeding women with a larger bust who want wirefree comfort without sacrificing shape or support. Ideal for early postpartum, the hospital bag, or anyone who runs hot, prefers a softer feel, or wants a nursing bra that works all day into the night.
Free shipping applies to all orders throughout the UK over €60 with a 1-2 day processing time.
UK & EU Returns
Returns are complimentary with Checkout+ and are accepted within 30 days of delivery. You will have the option to either return for a refund or store credit.
Added Checkout+ at checkout? Your return label is on us, simply lodge your return and choose between a full refund to original payment method or store credit, free of charge.
No Checkout+? No problem, purchase your return label, then choose between a full refund or store credit with no additional fees or restocking charges.
Please note: the Checkout+ fee is non-refundable
Please see our dedicated Returns page for full details.
As a team of moms, we understand the importance of protecting the planet for future generations. We are committed to reducing our impact on the earth by creating beautiful products that are healthier for you, your family, and our environment. All Hotmilk garments are ethically sourced and go through rigorous testing to ensure the fabrics and hardware are safe and free from harmful chemicals.
Free shipping on orders over €60
Quick and easy 30-day returns
Why we built Show Off
- Fuller busts that need real support, but without the wire risks of early nursing
- Nursing bras that feel stiff and clinical from the first morning in hospital
- Needing one bra that works from the hospital bag through to weaning
- You're wearing your nursing bra day and night — but most aren't made for that.
- Wireless Named best wireless nursing bra by The New York Times — full-cup A-frame support without a wire in sight
- Silky-soft cotton-lined cups feel nothing like a nursing bra and keep you cool through every feed
- Adaptable Fit trusted by generations of mums from the hospital bag through to extended breastfeeding
- Breathable cotton stays fresh through long days, overnight feeds, and everything in between
Worn, Loved & Shared
What a great comforting bra to wear while breastfeeding your baby. The cups open more than enough to expose your breast. The clips are easy one handed opening and closing when done. The choice of colors made me feel better then plain colors.
I love that this bra looks good, but is also a practical and easy to use nursing bra. I selected my standard size.
I am glad to hear that you love your Show Off bra Nat! x
I've used Hotmilk through 2 pregnancies and BF journeys, I wouldn't buy any other maternity brand now. This bra is super comfortable and has good support for everyday wear around home. I am a large bust size so find the flexi-wire bras more supportive and shapely for work/going out etc.
Hi Tori, we're absolutely thrilled to hear that you've chosen us for both of your pregnancies and breastfeeding journeys! It's wonderful that you're loving your Show Off and finding it comfortable for everyday wear. xx
Have had this bra for five years now. I cannot
recommend it more. It’s the only one that doesn’t give me back ache and still gives enough support. It’s easy to feed in and lasts quite long. Best best ever. I’ve tried others of hotmilk but haven’t found one that reaches this ones comfort and fit! Thanks so much guys!
Eva, we are overjoyed to hear how much you love this bra! Providing unparalleled comfort and support for mamas is at the core of what we do. Your glowing review means the world to us. We'll keep striving to craft beautiful, long-lasting pieces that make you feel confident throughout your breastfeeding journey. Thank you for being a loyal Hotmilk customer!
I have this bra in black and have worn it so much over the last 2 years, so I was excited to get it in another colour. It's very comfy and super pretty, very happy to have another alternative to black.
Hi Bernadette, I do the same thing, when I find 'The BRA', I buy in multiples! When it's perfect why change x
Best Bra ever. I am buying for my friends.
We're delighted to hear our bra has exceeded your expectations and become your new bestie. There's no greater compliment than recommending our products to loved ones. We can't wait to become besties with your friends too!
Fantastic, comfortable, supportive bra. Never going back to wire again!
This bra is the first ‘structured’ bra I’ve found and it’s my new favorite. I’m 6 mo postpartum and needed bras with more support. The lace is also very feminine and nice quality. I’m 40 DDD and the bra fits true to size.
I’ve tried many different non wire bras in my first and second pregnancy and this is by far the comfiest and most supportive. I don’t feel I’m losing support as I do with others (being a 32H pregnant it’s needed) that I’ve tried & am still comfortable by the end of the day. Can’t yet comment on nursing function
Very comfortable - beautiful fabric and cut too.
Love this bra it's so comfy and easy to feed in.
I LOVE this bra because is:
- comfortable - you can wear it ALL day long
- very smooth
- covering very well all breast areas
- has nice support
- easy to unclip - the clips hold well
Overall really happy with this purchase
I got an 14H and works very well for me
This is the first nursing bra I purchased for its beauty and I`m really glad I did. I was a bit hesitant to believe that a piece can be comfy and stylish at the same time but this one does the job perfectly. I love the soft fabric and how it looks on me. It gives me that feminine confidence I need so much now that my body has changed. Matching briefs are an added bonus.
So comfy as well as flattering!
Only issue I have is lace frays a little bit. Other than that, this bra is perfection!
Love this bra. It is impossible to find a wire free nursing bra for late breasted women in the US. I am so happy to have found hotmilk.
The Show Off bra is so incredibly comfortable and I'm so glad o took the leap and purchased it. I bought it in black too and they are both gorgeous. I'm 5 weeks post partum and none of the nursing bras I have (cheaper quality) are cutting it and my poor boobs looked like they'd reach my knees if I didn't trade up soon. This bra has come to the rescue and I feel supported and beautiful again. It's also easy to clip and unclip for my little one's feeds and the A frame doesn't get in the way.
I haven't worn this as yet this pregnancy, but I had it my previous one and breastfeeding, and found it amazing. I have large breasts and worried that not having underwire would not provide me the support I needed. I was wrong, as these are really supportive.
I have repurchased this pregnancy and am looking forward to wearing them when breastfeeding again.
Very comfortable to wear, holds a nice shape and the access is very easy for feeding, it folds down easily and comfortably. I have three!
I wasn’t going to buy any ‘fancy pants’ but so glad I did. Really comfy and make my bum feel a bit special, not just giant like a house. Maybe I should treat myself to some more..
Such a beautiful and comfortable bra! And it makes me feel sexy too.
Brilliant maternity/feeding bra, I wish I had known about these during my first pregnancy.
This design is by far the best design for me that Hotmilk makes! I have owned 5 of them in all the different colours. They are so comfy and fit so well! I have noticed after a couple of years of regular use the middle part always wears away in them, but nothing lasts long these days.
Great fit and super comfy
Very comfortable bra for women with a large bust I always have trouble finding the right fit bra never has a problem with hotmilk they are simply great.
Very comfy.
Love this bra, I have big boobs and this supports me perfectly. I wanted a bra with a nursing A frame to give a bit of hold when feeding which it does. Negative is the A frame part does get twisted throughout the day which is a little annoying.
So comfortable and also looks really nice
Extremely comfortable and looks lovely too
Love this nursing bra. I already had one in black and had to buy another in a different colour. It's so comfortable, especially being wirefree
fantastic fit. super comfy and I recommend to all breastfeeding mothers
absolutely love it. super comfortable and perfect size plus its beautiful
Common Questions abut Show Off Nursing Bra
Everything you need to know about wire-free support, hospital bag use, and finding the right size C–H cup
Show Off fits true to size — choose your regular size. No padding — designed for a natural, comfortable bust shape.
Between sizes? Size up for comfort and room for a breast pad
6-hook closure extends +8cm for postpartum adjustment
Contact our fit team for help with your size. Don't forget to take our Fit quiz.
Yes — Show Off was specifically named best wireless nursing bra by The New York Times for this reason. The A-frame full-cup construction provides:
- Full-coverage lift without any wire
- Side seams positioned well behind the breast
- 6-hook band for adjustable structure
Rated 4.9 stars from 456 customers, many wearing E–H cup.
Yes — it's one of our two top hospital bag recommendations. Here's why:
- A-frame nursing access is intuitive in the first days — no clips to learn
- Cotton-lined cups are the gentlest against sensitive postpartum skin
- Wire-free, so no compression risk as milk comes in
- 6-hook closure adjusts as postpartum swelling reduces
Yes — FlexFit's stretch fabric flexes around most wearable and hands-free pumps, so you can pump without changing bras. For dedicated all-day pumping support, our Freedom Pump Bra is purpose-built for it.
Yes — Show Off is one of our two recommended sleep styles:
- Wire-free — no pressure on breast tissue overnight
- Cotton-lined for breathability
- Fasten on the loosest hook for overnight wear so it sits gently rather than firmly
We offer 30-day returns on unworn bras with tags attached. We also have Refunds or store credit available.
Our fit team can recommend the right size before you order.
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