How long is the Black Friday Sale?

The Hotmilk Black Friday Sale runs from 7:00am GMT, 10 November 2026 until 11:59pm GMT, 21 November 2026. Discounts are valid only during this period and can’t be applied to purchases made before or after these dates, including prior orders. Please check that all order details, including sizing and delivery address, are correct at checkout, as orders can’t be changed once placed.

What is the sale offer?

Enjoy 30–60% off sitewide. Discounts are applied automatically at checkout, and no code is needed. The discount on each item is shown on its product page. Gift cards aren’t included in the sale and are sold at full price. Discounts are calculated from the lowest price each item was sold at in the 30 days before the sale.

Free “It’s Fine” Cap

Receive a free “It’s Fine” Cap (RRP €25) on all orders over €110 after discounts are applied. The cap is added to eligible baskets automatically and is available while stocks last. One cap per order.

Are there extra offers during the sale?

Yes. Each offer applies only to orders placed between 12:00am and 11:59pm GMT on the stated date.

Refund Orders Day – 11 November: One order will be randomly selected for a full refund.

Refund Orders Day – Terms

One order placed on the EU store between 12:00am and 11:59pm GMT on 11 November 2026 will be randomly selected to receive a full refund of the order total, including delivery, up to €75. No minimum spend is required, and each order counts as one entry. The winner will be drawn on 12 November 2026 and contacted by email. The refund goes back to the original payment method within 10 business days. Once an order is selected, it can’t be returned for a further refund, though exchanges remain available. Open to residents of EU member states aged 18+. Hotmilk’s decision is final.

Will I get a price adjustment if an item is marked down further after I buy it?

No. We don’t offer price adjustments or partial refunds if an item’s price drops later in the sale, or if you bought before the TAKE10 code was available.

Can I use other discounts?

The Black Friday discount can’t be combined with any other promotion, discount code or offer. The only exception is code TAKE10, which can be used on 19 November on top of sale prices. Bundle offers can’t be combined with Black Friday pricing.

Will my order ship quickly?

We aim to dispatch orders within 48 hours. Black Friday is our busiest time of year, so processing and courier delivery may take a little longer than usual. If you’re shopping for Christmas, we recommend ordering early. For delivery times and Christmas cut-off dates, see our Shipping page.

Are there any duties or customs charges?

There are no duties on deliveries within the UK or EU.* Outside the UK and EU, customs duties and charges may vary, and Hotmilk isn’t responsible for any charges the recipient may incur.

*Under the EU’s new low-value import duty (in effect since 1 July 2026), a €3.00 per product type customs duty applies to deliveries into the EU. Hotmilk covers this cost on your behalf for all EU countries except Greece, Lithuania, Croatia, Czechia, Hungary, Poland, Romania and Slovenia, where the recipient may be billed the €3.00 per product type fee on delivery.

Returns on sale items

• All online orders: You can change your mind within 14 days of delivery and get a full refund. Let us know within those 14 days, then send the items back within a further 14 days.
• Black Friday bras: You have 30 days from delivery to return them for a refund. They need to be unworn, unwashed, with tags attached.
• Bra extenders and factory seconds: Full refund within 14 days of delivery. After that, they’re final sale and can’t be returned for change of mind.
• Briefs and nursing (breast) pads: For hygiene reasons, these can’t be returned once the sealed packaging is opened.
• Free Cap: If you return items for a refund, please send the cap back too. If it’s worn or missing, we’ll deduct €25. You don’t need to return it if you choose store credit.
• Faulty items: Your legal rights aren’t affected. Faulty items can always be returned, including sale, clearance, final sale and factory seconds.

For full details, see our Returns Policy.

What if a product sells out?

Sale stock is limited. If an item in your order becomes unavailable after purchase, we’ll refund it automatically and send the rest of your order as normal.

Your rights

Your statutory rights under EU consumer law aren’t affected by this promotion. Faulty or misdescribed items can be returned whatever their sale status.

About this promotion

This promotion is run by Hotmilk Limited, a New Zealand company, and these terms are governed by the laws of New Zealand, to the extent permitted by the laws of your country.

PERCENTAGE DISCOUNT SALE

• Products will be shown at the discounted price.
• Hotmilk Lingerie will end the promotion at their discretion, unless otherwise stated.
• Excludes purchase of Gift Cards

Sale Excludes the Following (unless otherwise stated):

• Not in conjunction with any other discount code or promotion.
• Promotion may or may not include new arrivals.

MULTI PURCHASE PROMOTION

To Redeem Offer:

• Add qualifying products to your shopping bag/cart.
• Enter the correct discount code as advertised if applicable.
• Discounted or free products will be added via a pop up window and added to cart at the discounted price once selected by customer.
• Hotmilk Lingerie will end the promotion at their discretion, unless otherwise stated.
• Discount will be applied to the lesser value product.
• Discount Code may or may not include new arrivals.
• If the order is partially returned for a refund or store credit, you will be forfeiting the BOGO deal. This may result in a small or $0 refund.

Sale Excludes the Following (unless otherwise stated):

• Not in conjunction with any other discount code or promotion.
• Promotion may or may not include new arrivals.
• Excludes purchase of Gift Cards

ADDITIONAL SALE AND PROMOTION DETAILS:

• No substitutions.
• Offer subject to adjustment due to returns, cancellations and exchanges.
• Offer may be modified or discontinued at any time without notice.

SALE - CLEARANCE SALE ITEMS PERMANENTLY REDUCED

• Our sale/clearance section is permanently reduced end of line styles. These styles are exclusive of any further discount codes or sales. Most items maybe exchanged within our 30 day return period*

Hotmilk has a generous returns policy.
To learn more or to open a return request please visit our dedicated Returns & Exchanges page.

Do you have a question about sizing?
If it is a sizing enquiry, we can definitely help. Tell us what stage of pregnancy or nursing you are at, your pre-pregnancy size and some thoughts around how you feel your body has changed and we’ll help with the rest.